In ways that no one could have predicted, the COVID-19 pandemic has changed the world. Human mobility is limited, cities are locked down, companies are forced to close temporarily or permanently, and social distancing is strictly requested by individuals. During these extraordinary times, companies strive somehow to create a sense of normalcy. With physical stores closed, companies are boosting their digital marketing efforts to continue serving and building new relationships with customers.
People on stay-at-home orders across the globe spend more time on their devices. A study of coronavirus productivity found that in the US, device usage jumped by 16% or 56 minutes more a day. No wonder that e-commerce websites are being enhanced, and the marketing of social media is at full speed. ‘Company as usual’ is being redefined.
If, as digital marketers, we learned anything from this unexpected year, it is the need to adapt our marketing strategy. The experience of the customer is changing and savvy marketers must follow suit. We look at digital trends and lessons from this year as we wrap up an interesting 2020, to help guide our marketing activities and digital marketing strategy into the new year. Our digital marketing experts put their heads together to predict the greatest digital marketing trends for 2021, from creative ways to interpret data to new developments in automation and marketing technology.
Following are a few best trends that are set with the beginning of 2021.
- Analysis of opinion on social media-
Influencer marketing has been the go-to technique for a long time when it comes to endorsing a single product or raising brand awareness. When it comes to taking help from influencers, people are getting more cynical. That doesn’t mean that a marketing campaign for influencers is pointless. Sentiment research will be a game-changer in 2021. Such an alternative is provided by several instruments, including Brand24, and the market for sentiment analysis can only expand in the future. The study of emotion is based on NLP, which stands for Natural Language Processing. The method includes AI studying the ins and outs of human speech and evaluating whether good, negative, or neutral is a comment posted online. Technology has an issue with identifying sarcasm or irony a few years ago, but since then, technology has advanced.
- Taking a look at Quest for Speech-
We are slowly becoming a wireless world, which means that more searches are being conducted on handheld devices than on desktops and notebooks. Not only tablets, but virtual assistants, such as Google Home, Alexa by Amazon, or Apple Homepod, for mobile users. Thanks to the evolution of voice search assistants, the production of home assistant systems were feasible. In 2021, half of the searches will be performed verbally, according to analysts. Voice search has a huge influence on digital marketing as it affects in at least two ways the way we look up stuff on the Internet. The GPS is almost always on our smartphones, so the browsers know where we are and can display the data from the vicinity. So, adding your company to Google Maps and positioning it well when it comes to your location is crucial, particularly if you are a local company.
- Using micro-moments-
Our attention span has been reduced by the spike in smartphones. In an instant, we decide whether to drink, where to go, or what to buy. These instants are called micro-moments by Google. Brands need to catch readers’ interest within seconds in order to meet this fresh, fast decision-making phase. In personalization and positioning ads, micro-moments are closely related. You have to be present on the sites where your clients are present and invest in short commercials that, at that specific moment, exactly satisfy the question asked.
- Personalize the announcement-
We leave vast volumes of data online. In exchange, all of them search for personalization that is hyper-targeted. In the precise moment, we need it, we get to see precisely the material we desire. That means you’ve got to personalize and execute your digital marketing message at the right time. Depending on their demographics, curiosity, or regional range, evaluate the social media data and segment the audience. With surgical accuracy, the remarketing and retargeting activities will be carried out. Otherwise, the money on futile promotional ads would be fried.
- Allow investments in chatbots-
The modern age has made everyone very impatient. We want instant and easy answers to our questions. A chatbot is a solution to this need. Chatbots can be programmed and customized very quickly, so you can use them for various purposes, including a quick answer; settlement of a complaint; offering supplementary content, such as tool lists or newsletters, and ongoing competition. You should add a Bot to your Facebook Messenger if you don’t have a chat on your website.
There are a few best digital marketing agency in Mumbai that can be of assistance in understanding these new trends. Some of the top digital marketing agencies in Mumbai have been there to help in the process.
Our marketing experience will be made even more personalized by AI and the further development of social media algorithms. Your chance window is getting narrower to reach your target audience, and the audience is becoming more specific about the content they want to see. Investigate the social media sentiment around the celebrities you want to collaborate with in order to restore confidence in social media and social media influencers. Some digital marketing agencies in Navi Mumbai have been assisting a lot of businesses with these upcoming trends. Meerakle Media is among the leading digital marketing company in Navi Mumbai.