Influencer marketing has gone mainstream as a result of the rise of social media and its pervasiveness in our lives. If you’re considering launching your own influencer marketing campaign, there are a few things to consider, such as which type of influencer will benefit your brand the most.
Micro-influencers are described by around 10K – 50K followers as normal people with hardly any social media. Brands are flocking to these groups of influencers because they are more real and consumer-oriented and are much more involved than their traditional influencers, who are larger followers. Because micro-influencers are perceived as emerging influencers with narrow audiences and not as web celebrities with unaffected lifestyles, they have a more authentic link between smaller and still more committed followers – that is, the customer is more supportive.
Micro-influencers reach out to a very specific group of people
A Ultimate Guide To Plan Micro-Influencer Marketing Campaign
- Goal Setting: Setting goals for what your team intends to get out of using micro-influencers is vital, just like setting goals for any other marketing tactic. Working with influencers should, at the end of the day, help you achieve your larger business goals, therefore a micro-influencer marketing strategy shouldn’t exist in isolation from other marketing initiatives.
- Understand the specific KPIs to monitor target: Once you’ve established your objectives, you can start narrowing down and defining KPIs (key performance indicators) for each one, such as brand awareness, launching products, boost online conversations and brand engagement.
- Determine whether a team is capable of managing a micro-influencer programme: Estimate how much time and effort a micro-influencer marketing plan will require.
- Set a budget plan: Consider how much money you’ll need to spend on a micro-influencer marketing campaign. You’ll have a better understanding of this if you know what your objectives are, how you’ll measure them, and how many people will be engaged. Although it may seem like a significant investment, having a platform to streamline and improve these processes should ultimately save you money while allowing you to execute more effective marketing campaigns.
- Discover the appropriate influencers: Look for people who have huge audiences and have already shared articles about your company. Connect with as many of these micro-influencers as possible since they will be your most genuine and relevant.
- Connect with influencers: Reaching out to influencers directly is the most effective method to connect.
- Make creative briefs: Once you’ve connected people in the micro-influencer programme, get in touch with them on a regular basis to keep them engaged and enthused about being a micro-influencer. Communicate clearly and succinctly about the niche areas in which your company is an expert, such as organic beauty, sustainable fashion, online sports, workout equipment, and so on. Let influencers know what your brand’s hashtags are, what your objective is, and why they’re vital to it.
- Offer some rewards: Rewarding your micro-influencers can increase their brand awareness and encourage them to create more high-quality content for you. Rewards do not always have to be monetary, and they do not have to be expensive.
Micro-influencer marketing requires the same planning and structure as any other new initiative a company launches. Follow this step-by-step influencer marketing strategy guide, put the right tool in place to speed the process, and learn how enlisting enthusiastic micro-influencers in your brand may benefit your company. Meerakle Media provide exemplary digital marketing services, you can contact for more information.