ATL/BTL

The Wizards of Marketing swear by two marketing spells that never goes wrong.

We either donne our flashy costumes and roam around the market to advertise the product for the market as a whole or just knock on your door and have a direct communication. (Note: That's not how it is done and our writer is only trying to be funny. Why should websites be boring?)
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LET US EXPLAIN, WHAT WE EXACTLY DO!

TELEVISION: Let's reach the Naagin creators! (Do you even know their audience reach? Our sensible writer here is still calculating and crying.) Ok, so here we direct advertising campaigns at the regional or national level. Everything just the way you like!
TELEVISION: Let's reach the Naagin creators! (Do you even know their audience reach? Our sensible writer here is still calculating and crying.) Ok, so here we direct advertising campaigns at the regional or national level. Everything just the way you like!
RADIO: Feeling who even listens to the radio? The radio companies aren't shut yet and still enjoying a large slice of market with cherry (revenue) on it. Our media fanatic team covers MIRCHI and everything to broadcast your brand and make it 'audible'.
RADIO: Feeling who even listens to the radio? The radio companies aren't shut yet and still enjoying a large slice of market with cherry (revenue) on it. Our media fanatic team covers MIRCHI and everything to broadcast your brand and make it 'audible'.
PRINT MEDIA: One full section in TOI talking about how your brand is the best. Sounds good? No, we have a better marketing team. They are unique in their promotional messages that goes on newspapers, online articles, and advertisements.
PRINT MEDIA: One full section in TOI talking about how your brand is the best. Sounds good? No, we have a better marketing team. They are unique in their promotional messages that goes on newspapers, online articles, and advertisements.
EVERYWHERE ELSE: I am telling you, we can do everything. We will produce a song for you, and maybe market it ahead. We'll put you on Spotify and if you dance we'll put that on YouTube! And then, before you blink you'll see yourself turning splendor into Celeb!
EVERYWHERE ELSE: I am telling you, we can do everything. We will produce a song for you, and maybe market it ahead. We'll put you on Spotify and if you dance we'll put that on YouTube! And then, before you blink you'll see yourself turning splendor into Celeb!

WHY ATL MARKETING?

  • ATL is the Hollywood of Marketing. Omnipresent and always boasting about its superiority. It focuses a wider market and is general in its aproach. Using ATL, we make you a brand name that people can easily connect with.
  • The flashy team (MARKETERS ARE NO LESS THAN RANVEER SINGH. Google or visit our office.) focuses in targeting the mass market with messages having no single conclusion.  They are untargeted (Example: Our politicians and their speeches. Nothing specific to talk about and only one goal of targeting the majority.)
  • With this, we inform users about your presence. We can do that by a street play or just roaming around the road with a banner. (Told you, marketers are crazy.)The idea behind this is to make others feel your presence (If not in life, atleast in business).
  • Our Marketers using ATL, try to encourage customers to visit your stores and actively seek the product. These strategies help you reach a larger audience and create brand visibility.

WHY BTL MARKETING?

BTL is the Ayushmann Khurrana of Marketing. Might not be omnipresent but targets the right audience (smarter ones like us love him more than SK's of Bollywood.) It focuses a specific groups of customers and tries to win them.

In BTL, our marketing wizards will attack a specific location and win a chicken dinner for you. What we mean is, target the area you feel will help you get better revenue and start converting them. The communication is highly personalized and the objective is to gain conversions. Because when in Rome, talk like romans. No one will understand Hindi.
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One more example? If you want to sell a product meant for Valentine's Day, why would you include Bajrang Dal into it? You will be specifically targeting only lovers, right?

If you are still confused, call us, now. BTL is a better choice if you need to track the results of the campaign. It also offers a better ROI. Additionally, campaigns can be customized for different markets and customers.

WE'LL EXPLAIN AGAIN!

OUTDOOR ADVERTISEMENTS: We can set a nice cosy stall and chat with customers but nobody has that much of time and patience! So, we have a better way. Billboards, fliers, banners, sandwich boards, and so on.
OUTDOOR ADVERTISEMENTS: We can set a nice cosy stall and chat with customers but nobody has that much of time and patience! So, we have a better way. Billboards, fliers, banners, sandwich boards, and so on.
DIRECT MARKETING: Kidnap your customer and have a direct, heart to heart conversation. (PS:Please do not try it at home. Jail can also get you visibility in media but that's not the right way) We use SMS, emails, social media posts to engage audience
DIRECT MARKETING: Kidnap your customer and have a direct, heart to heart conversation. (PS:Please do not try it at home. Jail can also get you visibility in media but that's not the right way) We use SMS, emails, social media posts to engage audience
PUBLIC RELATIONS: When in doubt, trust your PR. We swear to this strategy and know how it is a savior. Press conferences, viral marketing, be a part of every event. Socialise and socialise. Marketing is all about being an extrovert.
PUBLIC RELATIONS: When in doubt, trust your PR. We swear to this strategy and know how it is a savior. Press conferences, viral marketing, be a part of every event. Socialise and socialise. Marketing is all about being an extrovert.
SPONSORSHIP: Give and Take, something we selfish humans believe in and follow irrespective of anything. So, to market you brand, we help you reach the right events, competition where you can be a sponsor and help your brand attain visibility.
SPONSORSHIP: Give and Take, something we selfish humans believe in and follow irrespective of anything. So, to market you brand, we help you reach the right events, competition where you can be a sponsor and help your brand attain visibility.

Why do some love chai tapri instead of a high end coffee? Store, Product and Cost matters.

When you are talking about stores, identity your users and start your promotions keeping their needs as the focal point. We help you with visual merchandising, retailer pop-ups, sampling, sales promotions all that can help you achieve a better revenue. We are simple people. Chai Tapri or Coffee Shop, marketing is required by all and we love all our customers.