TELEVISION: Let's reach the Naagin creators! (Do you even know their audience reach? Our sensible writer here is still calculating and crying.) Ok, so here we direct advertising campaigns at the regional or national level. Everything just the way you like!
RADIO: Feeling who even listens to the radio? The radio companies aren't shut yet and still enjoying a large slice of market with cherry (revenue) on it. Our media fanatic team covers MIRCHI and everything to broadcast your brand and make it 'audible'.
PRINT MEDIA: One full section in TOI talking about how your brand is the best. Sounds good? No, we have a better marketing team. They are unique in their promotional messages that goes on newspapers, online articles, and advertisements.
EVERYWHERE ELSE: I am telling you, we can do everything. We will produce a song for you, and maybe market it ahead. We'll put you on Spotify and if you dance we'll put that on YouTube! And then, before you blink you'll see yourself turning splendor into Celeb!
ATL is the Hollywood of Marketing. Omnipresent and always boasting about its superiority. It focuses a wider market and is general in its aproach. Using ATL, we make you a brand name that people can easily connect with.
The flashy team (MARKETERS ARE NO LESS THAN RANVEER SINGH. Google or visit our office.) focuses in targeting the mass market with messages having no single conclusion. They are untargeted (Example: Our politicians and their speeches. Nothing specific to talk about and only one goal of targeting the majority.)
With this, we inform users about your presence. We can do that by a street play or just roaming around the road with a banner. (Told you, marketers are crazy.)The idea behind this is to make others feel your presence (If not in life, atleast in business).
Our Marketers using ATL, try to encourage customers to visit your stores and actively seek the product. These strategies help you reach a larger audience and create brand visibility.
One more example? If you want to sell a product meant for Valentine's Day, why would you include Bajrang Dal into it? You will be specifically targeting only lovers, right?
If you are still confused, call us, now. BTL is a better choice if you need to track the results of the campaign. It also offers a better ROI. Additionally, campaigns can be customized for different markets and customers.